Advocating the value of human-centered design to improve business and life in San Diego.

The Design Forward Alliance promotes the value of human-designed design as a changing force in business, education and civic life. We’re using San Diego as an incubator to test how design can improve life in the region.

When you join the Design Forward Alliance, you are giving greater voice to your professional and elevating San Diego as a center of design-driven innovation.

There are two types of paid annual membership: Individuals & Organizations.

We are… design professionals, architects, user experience designers, civic leaders, entrepreneurs, marketing executives, product designers and engineers, storytellers, business leaders, educators, non-profit change makers, technologists, and curious citizens who care about the Cali Baja Bi-National Mega Region.

Online Membership Registration Coming Soon.


The benefits of membership

Save on events.

  • Discounts to all alliance-member events (AIGA, UX Speakeasy, etc.)*

  • Discounts to award entries

    *Pending event-specific agreements w/ partner organizations

Build your community & skills

  • Access to other members (talent and collaboration)

  • Mentorship & expertise

  • Members-only events

  • Early access to content and event registration

Build a platform

  • Opportunities to be showcased

  • Opportunities to publish content


Frequently Asked Questions

What does it mean to be a member of the Design Forward Alliance?

The Design Forward Alliance mission is to unify efforts that promote the value of professional design and design-thinking for better outcomes in business, education, government and the San Diego community. Being a member means supporting Alliance objectives including adoption by the business community of design-driven innovation; increased design opportunities in San Diego; more effective transportation infrastructure; and government service through a people-first lens. It also means opportunities to expand professional networks, collaborate with other DFA members, and to find as well as offer, invaluable mentorship and expertise.

How long does membership last?

One calendar year. Membership fees paid during the remainder of 2018 will cover membership through the end of 2019. Beginning January 1, 2019, membership terms will begin with the member’s purchase date and be valid for 365 days.

What are the various types of membership?

Paid membership is available to Organizations and to Individuals. Non-profit organizations may wish to consider an alternative way to get involved through the Alliance Partnership. Alliance Partners must be approved by the Board.

Do I have to live or have a company in San Diego to be a member?

No.