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2018 Business Camp: Design (SOLD OUT)

  • The Alexandria at Torrey Pines 10996 Torreyana Road San Diego, CA, 92121 United States (map)

Are you a business leader or entrepreneur? Work in government? In education? This event was made for you. Join us for an afternoon of learning, inspiration, and connection with fellow professionals.


Be Knowledgeable

There are many kinds of design, all of which can help you in a variety of ways to achieve success. Here is a chance to learn about them in a personalized, friendly way. You’ll come away knowing the difference between UX and UI design (and it is important to know the difference). You’ll learn about building a lasting and valuable brand. When you need service design (hint: anyone with a business serving customers does). The many ways graphic and visual design help get your point across. How user research can uncover what’s truly important for your customers. You will become knowledgeable and sophisticated. You’ll come away knowing what you need, where to find it, and what key things to ask.



Be Inspired

See impressive showcases from local San Diego businesses ServiceNow, Intuit, and MJD Interactive about the work they’ve done employing design for real, measurable impact on business, product, and service success.

Susan Tousi   Keynote Speaker

Susan Tousi
Keynote Speaker

We are honored to have Susan Tousi keynote the day. Ms. Tousi is Senior Vice President of Product Development for Illumina. Illumina has been hailed the “Google of DNA sequencing” by She’ll share her thoughts about the power of design as integral to the growth of Illumina to the $30B company it is today.


Be Connected

Round out the day with a social mixer in an exclusive setting. Rub elbows with presenters and fellow professionals. Share knowledge and form connections. Design Forward Alliance Board Members will also be present, including Dr. Don Norman, acclaimed author and educator in design.



NOTE: All times are tentative.

Lunch (12:00–1:00p)

A delicious lunch is included.

Free Range Learning (1:00–2:30p)

With a provided design guide in hand roam at will in a hall featuring local design experts and practitioners. Each booth will focus on explaining a particular area of design and how it is valuable to businesses, municipalities, and educators. This is not a vendor hall. No sales pitch or offer of services. This is all about conversation and education. Ask questions directly of design professionals about your specific needs.

Interaction Design
Michelle Peck, FreshForm

Graphic Design
Jen Derks, Four Fin Creative

Web Design
Angela & Cris Noble, Noble Intent Studio

UX Design
Donny Carpio, American Specialty Health

UI Design
Megan Sornson Modl, Kountable

Industrial Design
Tracy Manning, DDStudio
User Research
Kris Angell, Hopscotch Labs

Learning Experience Design
Greg Kozera & Ashley Hudson-Hines, ELM Learning

Service Design
Marney Boughan, dthink

Jordan Stark, Product Etcetera

Print Production
Daniel Hanson & Steve Burke, Neyenesch Printers

Showcase (2:30-3:30p)

Next, have a seat in the auditorium and be wowed by 3 prominent local companies showcasing how they leveraged human centered design for business success. Presentations from ServiceNow, Intuit, and MJD Interactive.

Keynote (3:30-4:00p)

We’ll round out the day with an inspiring keynote speaker highlighting the value of design for business, civic, and educational success.

Social Mixer (4:00–6:00p)

Time to cut loose and reflect on what you’ve learned. Mix, mingle, and connect with presenters and fellow attendees. Drink ticket included. Cash bar.

The Venue

Alexandria at Torrey Pines
10996 Torreyana Road
San Diego, CA, 92121
United States

Directions and parking

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Organizers & Volunteers

Event Chairs
Paul Hong
Alana Hawkins

Speaker Coordinator
Kari Neuberger

Volunteer Coordinator
Dawn Ta

Marketing Lead
Monica Preston

Web Lead
Carol Taira

Betty Lau
Clint Evangelista
Ian Strelsky
Chris McCampbell
Lourans Mikhail
Sean Peterson
Summer Williams
Earlier Event: September 12
2018 Community Event: Design & Enterprise
Later Event: February 28
SD Design Trek 2019