Design Forward SD | What We Learned From Attending The Design Forward Summit in San Diego: Article by David Lowe
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What We Learned From Attending The Design Forward Summit in San Diego: Article by David Lowe

Design_Forward_Summit_2017

What We Learned From Attending The Design Forward Summit in San Diego: Article by David Lowe

I was fortunate enough to be invited to attend the 2nd Design Forward Summit. The San Diego-born movement brings together multi-disciplinary design, business and civic leaders for a dynamic, interactive summit committed to strengthening local and global communities through human-centered design.

The summit kicked off at Broadway Pier and I managed to catch Sebastian Terry from 100 Things talk about his vision and mission for his brand. One of the most extraordinary stories was an Australian man who had been bitten by a tick and then become quadriplegic. Sebastian received a request from the man to run a half marathon. The only issue was that the guy couldn’t walk. So his request to Sebastian: “push me!” And so Sebastian and co pushed the man 13 miles to the finish line. Brilliant!

Design_Forward_2017_Kickoff_Port_Pavilion

Design_Forward_2017_Kickoff_Port_Pavilion

The next day at Liberty Station was the main event — a packed day of speakers. I listened to Phil Gilbert from IBM, Don Norman from USCD, Jared Erondu from Lattice, Bobby Ghoshal from Candid Co, Matt Cole from Cubic Transportation Systems, Michael Ditullo, Mauro Porcini and Mark Tomaszewicz from Bulldog Drummond. Here were the key themes to come out of the day:

 

Design_Forward_2018_Liberty_Station

Design_Forward_2017_Liberty_Station

1). San Diego Is A Canvas Waiting To Be Painted

By inviting the best designers to come to San Diego and allowing them to express themselves freely, the city can become the design capital of the world. Hey, I lived in Austin and if they can proclaim that they are “The Live Music Capital of the World”, there is no reason why San Diego can’t become a world leader in this space. As long as bureaucrats and “old white money” stays out of the equation, designers will be attracted to the city and will make it a hotspot for design.

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