Design Forward SD | Learn more about the Design Forward Summit 2017
What is Human-Centered Design? Call it a process, a framework, an approach. We at Design Forward see it as a lens, a powerful tool used to see the world with more intricate detail than ever considered possible. And it’s our job to share that lens with others for the greater good. Design Forward is a San Diego-born movement bringing together multi-discipline design, business and civic leaders for a dynamic, interactive Summit committed to strengthening our local and global communities through human-centered design. The event will take place October 26-27 at Liberty Station.
Liberty Station, San Diego, Design Forward, Human-centered design Panels, Speakers, Masterclasses, Multi-discipline design, Business, Civic leaders, Interactive Summit
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Human-Centered Design is a process, a framework, an approach. We at Design Forward see it as a lens, a powerful tool used to see the world with more intricate detail than ever considered possible. And it’s our job to share that lens with others for the greater good.

Design Forward is a San Diego-born movement bringing together multi-disciplinary design, business and civic leaders for a dynamic, interactive Summit committed to strengthening our local and global communities through human-centered design.

Now in it’s second year, the DF17 Summit seeks to ignite conversation and action around how design can improve the way we live, work and play – and provide designers and decision makers with the tools to affect real and lasting change.

Design Forward Community & Pre-Summit Mixer

Wednesday, October 25, 2017

Broadway Pier

An evening community-wide mixer, networking opportunity and inspiring series of talks to kick-off the 2017 Summit.

Design Forward Summit
2017

Thursday, October 26, 2017

Liberty Station

The day-long Summit with a blend of main stage speakers, panel discussions, hands-on sessions and interactive workshops.

Creative Mornings & Design Forward Education Sessions

Friday, October 27, 2017

Liberty Station

The day begins with Creative Mornings (Free, but separate registration required) and rounds out with Educational classes to choose from.

BEST VALUE
  • Platinum Pass (All Access)

  • $649*
    • ($849 Value)
    • 10/25 – Community Mixer
    • 10/26 – DF17 Summit
    • 10/27 – Education Sessions

  • Summit Pass

  • $449*
    • ($549 Value)
    • 10/25 – Community Mixer
    • 10/26 – DF17 Summit

  • Education Pass

  • $249
    • ($349 Value)
    • 10/27 – Education Sessions Only

  • Community Pass

  • $50
    • ($75 Value)
    • 10/25 – Community Mixer Only

All tickets include a 1-Year Introductory Membership to the Design Forward Alliance.

*All small businesses (under 50 employees) can receive
$150 off Platinum and Summit Passes with promo code: SME
Discounts available for groups of 5 or more. Questions? Email the DF17 Event Team

DESIGN FORWARD SUMMIT
Thursday, October 26, 2017 at Liberty Station 

Attendees will leave inspired, empowered and equipped with actionable next steps in applying human-centered design to their work in order to solve real-world challenges, allowing our communities to grow and thrive.

Speakers

Want to be inspired by the leading minds in human-centered design? Listen and learn as they come together for one day in San Diego. Meet the Speakers

Panels

Want more? Then our panel series will provide you with the intelligent discourse you’ve been waiting for.

Challenges

Want a challenge? We are thrilled to introduce a series of design challenges to take place throughout 2017, leading up to the Summit. Learn More.

Showcases

Want to see real, live examples at work in your local community? Showcases provide content and context for the challenges under way.

Hands-on Design

Want to start doing? Get hands on and use human-centered design and understand how to apply it in your day to day.

Interested in helping design tomorrow, today?

DESIGN FORWARD EDUCATION SESSIONS
Friday, October 27, 2017 at Liberty Station 

Design Forward curriculum offers a variety of options to personalize your education. Class sizes will be limited and the conversations will be focused. Classes start at 9:45am and conclude at 4:15pm. The Education Pass ($249) includes your choice of three classes (one in the morning and two in the afternoon), an interactive Q&A with Design Advocates and lunch. After registration, you will receive an email to select your classes.

Morning Sessions (9:45-11:30am + Lunch)

AM: A
Human-Centered Design 101: What It Is And How It Works

Learn the core principles and terminology of HCD and how it functions in business.

AM: B
Human-Centered Design Case Studies

Hear how organizations have created differentiation, increased team collaboration, and improved the adoption curve. Review best practices on the business case of using HCD for both customers and internal teams.

Afternoon Sessions: PM1 (1:00-2:30pm)

PM1: A
Key Tools And Methods Of Human-Centered Design

Learn the key tools and methods that will allow you to start practicing and benefiting from HCD.

 

PM1: B
Human-Centered Design In Agile & Lean Organizations

What is lean technology, where did come from and why is it important. Why is agile the defector development process and how does work with HCD. What are best practices and how do I apply this to what I do.

PM1: C
Human Centered-Design: Research Tools

Usability research is one aspect to developing an effective product. During this session participants will learn how to expand into product roadmaps business strategy and customer experiences.

Afternoon Sessions: PM2 (2:45-4:15pm)

PM2: A
Integrating Human Centered-Design Into Business

Through the lens of business, learn the tactics to human-centered design from resourcing, hiring, cost consideration, developing business, addressing culture / change challenges and much more.

 

PM2: B
Service Design: From Business To Social Innovation

Learn how to apply HCD to drastically improve the quality of experience for customers and employees in service organizations, both for business and social innovation. Service Design tools are presented and practiced during the session.

 

PM2: C
Human-Centered Design: Post Research Ideation To Tangibility

There are many tools to ideate, but often they get lost in the translation to application. Participants will learn how ideate, prototype and test for success.

FOUNDING PARTNER

SPONSORS

Dexcom_Design_Forward
MJD_Design_Forward

PARTNERS

Henebery_Design_Forward_2017
hopscotchlabs_Design_Forward_2017
MSC_DesignForward
Repromagic_Design_Forward_2017
Passion_Planner_Design_Forward_2017
productetc---wordmark--stacked
Sean_Van_Tyne_Design_Forward_2017
ShowImaging_SolidBlue-01
SoSo_Design_Forward_2017
The_Design_Academy_Design _Forward_2017

COMMUNITY PARTNERS

ArtCenter_Design_Forward_2017
Portfolio_Studio_Design_Forward_2017
SDX_Design_Forward_2017

EVENT COMMITTEE

BOBBY BUCHANAN

Co-chair
Buchanan Brand + Design

JAMES WHITE

Co-chair
FreshForm Design & Innovation

BETH GUTIERREZ

Production
Joy Culture Events

DAN ANDREANI

Design
Do Not Disturb Creative

JORDAN STARK

Experience
Product Etcetera

KEVIN POPVIC

Sponsorship
IDEA LAB

KIRSTY NUNEZ

Partnership
Q2 Insights

SEAN CONNACHER

Marketing
Civilian

Join the movement

Help us unify and promote professional design thinking for better outcomes in business, education and government.

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