Design Forward SD | Speaker at Design Forward 2017
There’s more, so don’t just come to listen, come to participate, interact and be human. Talk Design Forward and more Yes it’s going to be uncomfortable at times—learning new things, meeting new people and occasionally standing by yourself—asking, “Why am I here?” That’s ok, because you won’t be alone and soon you’ll be together with others that care and apart of a movement. Hear, create, and deliver through a series of speakers, panels, showcases, workshops and masterclasses.
Phil Gilbert, IBM, Don Norman, UCSD, Sebastian Terry, Design Forward, Speakers, Panels, Showcases, Workshops, Masterclasses.
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Come to DF17 to participate, interact and connect with designers, business and civic leaders.

Observe. Think. Make. Iterate.

A diverse collection of speakers, panelists, showcases, hands-on workshops and education classes will keep you engaged throughout the Summit. An all-star list of speakers and facilitators will share their experience and insight into how we can contribute to our future through human-centered design.

Be inspired by the leading minds in human-centered design
Phil Gilbert

General Manager of Design, IBM

Since 2012, Phil has led the reinvigorated IBM design program, spearheading a broader transformation of how the company’s teams understand and solve complex problems. The program is based on two principles: adding formally-trained designers into IBM at an unprecedented scale, and reskilling its global workforce in design thinking and agile practices. Through 2016, more than 1,200 professional designers have been added, and more than 80,000 other IBMers have been certified in design thinking practices. The program was most deeply captured in this New York Times article.

Previously, Phil led the Business Process Management segment for IBM, where he drove the simplification of its portfolio and the ease-of-use of its products.  Phil joined IBM in 2010 via the acquisition of Lombardi Software where he was President.

Phil is a recognized leader in the technology industry, having led three successful start-ups, and is in demand around the world as an acknowledged expert and thought leader on topics of portfolio and software design, design governance, strategy and culture. He has also been awarded multiple patents across his career, and has most recently been called upon to advocate before the US Congress for a new “Digital Americans with Disabilities Act.”

Phil graduated as a Pe-et (top ten) senior from the University of Oklahoma in 1978 and lives in Austin, Texas.

Mauro Porcini

Chief Design Officer, PepsiCo

Mauro Porcini joined PepsiCo in 2012 as its Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands.

In 2014 Fast Company listed him as one of the “Most Creative People in Business 1000”, an influential, diverse group of modern Renaissance men and women across the economy and around the globe.

In 2012 Fortune Magazine listed him in the “40 under 40” ranking – its list of “the business’s hottest rising stars” – the only designer included, Ad Age named him in their “Creativity 50”.
In 2011 Fast Company recognized him as one of the “50 Most Influential Designers in America” and “Master of Design” while the World HR Forum in Mumbai presented him with its “Award for Leadership and Innovation.”

Prior to joining PepsiCo, Mauro served as Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven and global corporation. The Wall Street Journal’s CFO Journal in 2011 called him “the man putting 3M on the design map,” and under his design leadership, 3M made Fast Company’s list of 30 companies that “get” design.

Mauro began his professional career at Philips Design and then created his own design firm, Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto. His work was showcased at the Louvre in Paris as well as the Seoul Art Center

Meriah Garrett
Meriah Garrett

Chief Design Officer, USAA

As the Chief Design Officer of USAA, Meriah Garrett seeks to create an environment where beautiful member experiences are the norm. This means leading the internal design organization, growing design capabilities, and defining a curriculum of internal education that lifts up design practitioners and helps encourage design thinking across the business.

Prior to joining USAA, Meriah spent more than 8 years at the design firm frog. As a Creative Director, she led multi-dispensary teams in delivering innovative designs that engaged consumers and created stronger brand relationships. Meriah was responsible for directing all phases of creative work from research and concept development through production, as well as creating a studio environment that drove impeccable design.

Meriah began her career as a freelance designer and developer in the emerging web space during the mid 90’s. She later moved to Austin for the growing tech industry, where she worked on an early web-based tablet computer for seniors, and later, enterprise security and IT portfolio management. She joined frog in 2007 where she worked on questions for Disney, Google, Michael & Susan Dell Foundation, Capital One, S&P, EY, LG, Sprint, AT&T, Bell Mobility, Vodafone, 7-Eleven, Kohl’s, Whole Foods and more.

Don Norman

Don Norman was named by Business Week  as “one of  the world’s most influential designers.” His studies and books on design theory coupled with his extensive academic and industry experience help companies produce enjoyable and effective products and services. Norman  brings a systems approach to design, arguing  that  great  design must touch every aspect of a company.  

He is well known for his books, including “The Design of Everyday Things” and “Emotional  Design.” “The well-rounded product,” says  Norman, “will enhance the heart as well as the mind, being a joy to behold as well as to use.”

Don Norman is Director of the Design Lab at the University of California, San Diego where he is also professor emeritus of psychology and cognitive science, and electrical and  computer engineering. He is the co-founder of the Nielsen Norman Group, an IDEO fellow, a Trustee of IIT’s Institute of Design in Chicago,  professor emeritus at  Northwestern University and honorary professor at Tongji University (Shanghai). He has been a Vice President of Apple and an executive at Hewlett Packard. He is a member of the National Academy of Engineering  and a fellow of the American Academy of Arts and Sciences. He is one of the founders of CHI and received their Lifetime Achievement award. His book. “Living with Complexity,” argues that the quest for simplicity is misguided because complexity is both good and necessary: our lives are complex, and  our tools must  match the tasks we do. What we need are things we can  understand and master, for once mastered, even complex-looking things are simple. His latest book is an expanded and revised edition of Design of Everyday Things.

Hoa Loranger Design Forward San Diego
Hoa Loranger

Vice President, Nielsen Norman Group

Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for more than 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.

Before joining Nielsen Norman Group, she worked at Intuit, where her group was responsible for the user experience for TurboTax. At TRW (currently Northrop Grumman), she specialized in both hardware and software systems, including navigational and logistical applications, and computer configurations for military vehicles.

Hoa holds a Master’s degree in Human Factors and Applied Experimental Psychology from California State University Northridge, and a Psychology degree from University of California, Irvine. She heads the west coast team and is based in San Diego, California.

Jennifer Luce, FAIA

Principal in Charge, LUCE et studio architects

Jennifer Luce was born in Montreal and spent 15 years living in Ottawa before winning an international competition to build the CIT in Washington DC. She received her Bachelor of Architecture with distinction from Carleton University, Ottawa in 1984 and is a member of the Alumni Council for the Carleton Design School. She is also recipient of the A. Dunton Alumni Award of Distinction from Carleton University 2007. In 1994, Jennifer received her Master of Design Studies from Harvard University and is a 9 year member of the Alumni Council there. Jennifer presently holds an Appointed Director position at the Harvard Alumni Association. She presently sits on the Advisory Council for LAND; a public art initiative in Los Angeles. In 2016 Jennifer was elected to the College of Fellows of the American Institute of Architects.

Jennifer began her career winning an international competition to design the Center for Innovative Technology, Washington DC, 2 months after graduating from Carleton. This project became the first smart building in the US, executed as a partnership between Virginia Academic Institutions and the Virginia State Government.

Jennifer’s projects have been featured in exhibitions internationally, including a retrospective at the Museum of Contemporary Art, La Jolla in 2009 and the California Biennial at the Pasadena Museum of Contemporary Art in 2010. The Studio was named Design Vanguard by Architectural Record in 2005, received a 2006 Business Week Award for Design Innovation and has received a total of 21 awards from the American Institute of Architects.

Jared Erondu

Head of Design, Lattice

Jared is a writer and designer from Brooklyn, living in San Francisco. He spent his childhood in North America, South America, and Scandinavia, which taught him the power of diversity of people and experiences.

He’s currently the Head of Design Lattice, where he’s helping shape the next-generation of people-first HR software. He actively works on two side projects, High Resolution and Playbook. High Resolution is a video series comprised of 25 interviews with companies like Facebook, Google, Airbnb, and IBM. He and his co-host sat down with their design leaders to learn how they approach, communicate, and deploy design to make a business impact every day. High Resolution is free to anyone and has been consumed 1M+ times. Playbook is a knowledge sharing platform for the design community. Designers can ask and follow pressing questions around career development and be notified of targeted, actionable answers from their fellow community members.

When he’s not working on Lattice or his projects, Jared is helping Greylock Partners, where he serves as a Design Ambassador. He and his co-ambassadors are Helping Greylock grow their design leadership community by putting events, workshops, and discussions together to foster a deeper sense of cross-company networking.

In the past, Jared founded two companies and has contracted with others like Nuzzel, Y Combinator, MIT, and Google. He previously led teams at Teespring, Omada Health, and Treehouse. Jared is deeply passionate about community, communication, and process. He has done his best to double-down on efforts that focus on these things.

Kara DeFrias
Kara DeFrias

Former UX Director, Obama White House / UX Leader, Qualcomm

Kara’s background is a mix of private and public sector experience, including Director of UX for Vice President Biden at the White House. She’s currently a UX Leader at Qualcomm. Prior, Kara spent 4 years at TurboTax and received an appointment to the first class of Presidential Innovation Fellows. In the latter she served as entrepreneur in residence, reimagining the relationship between the government and the people from a technology perspective. She was senior advisor to 18F’s executive team, TEDxIntuit founder, and Oscars and Super Bowl staff.

Kara does pro-bono digital strategy for the likes of Team Rubicon; spent 10 days in rural India teaching micro-entrepreneur women human centered design; and guest lectures at University of California San Diego STEM Academy for high school girls. She graduated summa cum laude from Penn State with a masters in instructional design, and was finalist for San Diego Woman of the Year.

Bobby Ghoshal

Co-founder & CDO, Candid Co.

Bobby is the co-founder and Chief Design Officer at Candid Co., a breakthrough clear aligner company that offers orthodontist-directed clear aligners delivered at home for 65% less than Invisalign.

Prior to Candid, Bobby was the Head of Digital Design at WeWork, one of the world’s 10 most valuable privately owned firms. Bobby co-founded Flud, the world’s first social news reader, in 2010, out of the heart of the Gas Lamp right here in San Diego. He is the co-host of the highly acclaimed design series High Resolution with over 3 million views and listens in 2017 alone.

Claire Wilson
Claire Wilson

Human Factors & Ergonomics Specialist, Herman Miller

Claire Wilson earned her Doctorate of Physical Therapy from the University of St. Augustine in San Marcos, CA. Prior to joining Herman Miller, she worked on the rehabilitation side of ergonomics in an outpatient orthopedic clinic. She has treated thousands of patients with preventable work related injuries, most frequently from the office setting. This experience sparked her interest in human factors and environmental design, and she sought further certification.

Claire believes that as technology continues to change around us, we must pay close attention to ergonomics so that our interaction and relationship with technology is one that is healthy and productive, without harmful consequences. This applies not only to physical ergonomics, but the cognitive and social aspects as well.
To address physical, cognitive, and social ergonomics, work environments should be planned so that they offer choice and variability when it comes to spaces, postures, and social interaction. When we get it right, work flows effortlessly and people are their most creative, happy, and productive. This is what the Thrive team helps businesses do.

As a Human Factors and Ergonomics Specialist, Claire employs her expertise in anatomy, biomechanics, and ergonomics to help businesses create these healthy work environments where their people can “Thrive.”

Matt Cole
Matt Cole

Matt is passionate about transportation and smart cities – the international vision of making mobility easier and, as a result, the world’s premier cities more livable. Throughout his tenure at Cubic he’s developed this passion on three continents, including launching Cubic’s NextCity strategy in 2011. Matt has held numerous positions in multiple locations for Cubic but has always been focused on being part of an effective, collaborative team that is motivated to achieve challenging objectives for customers and other stakeholders.

Steph Habif
Steph Habif

Dr. Steph Habif is a behavioral scientist with almost 20 years of experience in healthcare. She specializes in human factors research and behavior design strategy, ultimately helping teams design for sustained user engagement.  She has partnered with numerous companies in the health and wellness space — companies that depend on specific behavioral outcomes for success. Examples of teams she’s worked with include Aetna (health insurance),Whole Foods Market (wellness),YogaGlo (fitness), Canyon Ranch (health coaching), and Cure Forward (biotech).

Her practice of behavior design creates scenarios for building the right interventions sooner so companies can mitigate risk and increase efficiency. Steph has held teaching appointments at multiple leading universities including Stanford’s and Columbia University.

She is currently based in San Diego where she dedicates some of her time as a Senior Strategist with the Design Lab, UC San Diego.

Sebastian Terry

Head Magician, 100 Things

Known worldwide for pursuing an incredible list of 100 Things that he wants to achieve before he dies, Sebastian Terry’s story is surprisingly not about a bucket list. It’s about something more far reaching; permission, choice, growth and connection.

Affected by a curious mind and the death of a close friend, Sebastian experienced a moment in his life where he asked himself a simple question; ‘Am I happy?’. The answer was NO and so he decided to pen down a list of 100 Things that he’d always wanted to achieve.

Following his heart and armed with nothing but a list, Sebastian’s incredible story has grown from an entertaining tale of adventure into a global philanthropic movement that engages a growing tribe of hundreds of thousands to not just set meaningful goals, but pull the trigger and achieve them- all whilst helping others do the same.

“I thought initially that it would take me 100 Things to reach a state of fulfilment but it’s taken me 74 things to realise that ‘ticks’ are just the beginning. The key to growth and happiness is finding out who you are on a primal level and then being that person, each and every day.”

Turned into a best selling book (‘100 Things’), a Discovery Channel documentary (‘100 things to do before you die’) and most recently a US-based reality TV show (‘100 Things), 100 Things inspires people and organisations to gain perspective, think big and be the best they can be on every level so that others can follow suit.

Guaranteed to make you laugh, cry and inspire motivation, the 100 Things keynote presentation is like no other and will re-engage, connect and inspire your organisation to move forward as one.  What’s on your list?

Julie Baher

Senior Director of UX, Illumina

Julie Baher is Sr Director of UX at Illumina where she works to improve human health through combining genomics and design thinking. Julie has led design teams at Adobe, Citrix and Xerox as well as at startups. She has designed everything from photo editing apps to websites to online MBA programs to training programs to computer networks and now scientific software.

Julie earned her BA at Wesleyan University in cognitive science and a PhD in Learning Sciences – an interdisciplinary program of cognitive science, artificial intelligence and education at Northwestern University. Julie is co-leader of the ACM SIGCHI Bay Area Bird-of-Feather group on Design Research.

Michael DiTullo

Founder and Chief Creative, Michael DiTullo LLC

For more than 20 years Michael has been designing iconic products and brand experiences for some of the largest brands in the world including Nike, Google, Motorola, Honda, and Hasbro. He is as equally comfortable speaking to a worker on a factory assembly line as he is the chairman of a Fortune 500 company and believes both should be equally inspired about what they are making in the world.

Michael’s work has garnered numerous awards and been featured in many publications, books, and collections. His book, “Analog Dreams, the Sketches of Michael DiTullo” is frequently used as a primer in design schools around the world. As a passionate advocate and experienced practitioner of design, Michael is a featured keynote speaker at conferences and corporate events. DiTullo is the founder and chief creative of Michael DiTullo LLC, a Leucadia, California based boutique design workshop. Located a block from the Pacific Ocean, their practice focuses on industry leading halo projects across autonomous automotive, consumer electronics, luggage, IOT hardware, mobile devices, wearables, toys and conceptual Hollywood entertainment projects.

Mizah Rahman

Director & Co-founder, Participate in Design

Mizah Rahman is a designer and community organizer who is a strong advocate for a participatory and community-centric approach in the design and planning of cities and neighbourhoods.

She is the Co-founder and Director of Participate in Design (P!D), a non-profit design organization that helps neighborhoods and public institutions design community-owned spaces and solutions. She is also currently an Associate Lecturer at Ngee Ann Polytechnic, School of Design and Environment, and was previously a researcher at the National University of Singapore’s Centre for Sustainable Asian Cities, where she was involved in urban planning and community-centric research projects with government agencies such as Housing Development Board and National Arts Council.

Since the thesis for her Masters of Architecture at the National University of Singapore, Mizah’s portfolio of participatory-based works has expanded to include neighbourhood planning, public space design, and community art installations; all of which realized in partnership with grassroots organisations, educational institutions, civic groups and government agencies. Her standing in the participatory design field has seen her being invited to present at various local and international platforms including the Asian Pacific Urban Youth Assembly organized by UN-Habitat, TedXBondUniversity and World Architecture Festival. In 2015, she was a finalist in the Makers of More Challenge by Ashoka Changemakers.

Mark Tomaszewicz

Chief Experience Officer, Bulldog Drummond

Mark’s always striving to make a meaningful impact on the world while not taking himself too seriously. After a first career in corporate finance, Mark has spent the last decade focused on guiding clients through experience design, brand activation and culture cultivation as well as having a leadership positions with Sharp HealthCare and the luxury retailer Pirch. He recently joined the San Diego-based design and innovation firm Bulldog Drummond to launch and lead its People Innovation practice.

We’re delighted to recognize our exclusive Design Forward 2017 hotel partner. Thank you Pendry for your partnership.

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