Design Forward SD | Meet the Design Forward Alliance Board
What is the Mission of Design Forward Alliance? To create a unified effort that promotes the value of professional design and design thinking for better outcomes in business, education, government and the San Diego community. Innovation Designed Here It’s time for San Diego and business leaders to focus their design senses to make the city a more innovative place. We’re asking you to help mobilize our city by looking beyond what currently exists. Help mobilize our creativity by thinking, observing, and ideating We’re asking you to help mobilize our design sense through practice, testing, and learning.
Innovation Designed Here, Design Forward Alliance, Business, Education, Government, San Diego, Don Norman, Scott Robinson, Joan, Gregor, Chad Martin, Dave Conover, Paul Hong, Kris Angell, Michele Morris, Charles Chamberlayne, Elena Pacenti, Emily Wilkinson
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Announced at the Design Forward 2016 Summit, the Design Forward Alliance is a non-profit organization created by design leaders in the San Diego community who believe in a design-driven innovation economy.

The mission of Design Forward Alliance is to create a unified effort that promotes the value of professional design and design thinking for better outcomes in business, education, government and the San Diego community.

Innovation Designed Here

The Design Forward Alliance is actively working with business, academic, civic and design leaders to leverage human-centered design to shape the future of our mega-region. By putting people at the center of every decision we make, we will be able to co-create a place we’re all proud to call home — becoming a model for other regions around the world to follow.

Our Objectives

  • Promote the value of professional design and its role in design thinking/design doing in San Diego
  • Connect design professionals in San Diego with industry, while unifying the design community
  • Advocate for San Diego, so the region is recognized as a design-driven innovation economy

Good design and design thinking is not accomplished through a single lens. It is achieved through a kaleidoscope of viewpoints, experiences and cultures. The Design Forward Alliance and Design Forward community is committed to diversity as an essential core value to our shared mission. If we want to ignite conversation and action around how human-centered design can improve the way we live, work and play, we must celebrate our human differences to create real and lasting change.

Get Involved before the Summit with our Civic Design Challenge.

Board of Directors

Scott Robinson

SCOTT ROBINSON

Board President

FreshForm

Maileen Flores

MAILEEN FLORES

Board Treasurer

Richtr Financial Studio, SDX, AMA San Diego, AIGA San Diego,

Emily Wilkinson

EMILY WILKINSON

Board Secretary

Wilkinson/Mazzeo, San Diego Creative Foundation

Don Norman

DON NORMAN

General Board Member

UC San Diego | Design Lab

Kris Angell

KRISTINE “KRIS” ANGELL 

General Board Member

Hopscotch Labs, SDXD

charles-chamberlayne-design-forward-board-2017

CHARLES CHAMBERLAYNE 

General Board Member

Chamberlayne PR

Joan Gregor

JOAN GREGOR

General Board Member

Intersection, The Design Academy

Dave Conover

DAVE CONOVER

General Board Member

Studio Conover, AIGA San Diego

Elena Pacenti

ELENA PACENTI

General Board Member

Domus Academy School of Design

Paul Hong

PAUL HONG

General Board Member

AttackIQ, SDXD

headshots_michele - Copy

MICHÈLE MORRIS

General Board Member

UC San Diego | Design Lab

Chad Q Martin

CHAD Q. MARTIN

General Board Member

HP, UX Speakeasy

Join the movement

Help us unify and promote professional design thinking for better outcomes in business, education and government.

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